See how your prospects interact with your content

Patterns provides detailed analytics to help you track your prospects' activity on your personalized pages. By monitoring how your prospects interact with your content, you can gain valuable insights into their behavior and preferences, allowing you to optimize your campaigns and drive conversions. In this guide, we'll show you how to use analytics in Patterns to track your prospects' activity and make data-driven decisions.

Tracking Page Views

Patterns tracks each time a prospect views one of your personalized pages. You can view the total number of page views for each page in the Analytics tab of the Patterns dashboard. By monitoring page views, you can identify which pages are most popular with your prospects and tailor your content to better meet their needs.

To view page the list of latest viewed pages, follow these steps:

1. In the Patterns dashboard, click on the Analytics tab in the left-hand navigation.
2. Click on the Pages tab.
3. See the list of last viewed pages and click on the page you want to see the analytics for.
4. You can click on the line of any page in the list to see the details of the page views.

To view the individual page views, follow these steps:

1. In the Patterns dashboard, click on the Pages tab in the left-hand navigation.
2. Click on the page you want to see the analytics for.

Tracking Prospect Activity

Patterns also tracks each time a prospect interacts with your personalized pages. You can view the total number of interactions for each prospect in the Analytics tab of the Patterns dashboard. By monitoring prospect activity, you can identify which prospects are most engaged with your content and tailor your campaigns to better meet their needs.

To view the list of prospects and their activity, follow these steps:

1. In the Patterns dashboard, click on the Analytics tab in the left-hand navigation.
2. Click on the Prospects tab.
3. See the list of prospects and their activity.

Additional Analytics

In addition to tracking page views and prospect activity, Patterns provides a range of additional analytics to help you understand your prospects' behavior. You can view detailed reports on prospect demographics, engagement metrics, and conversion rates to gain insights into your audience and optimize your campaigns.

To view additional analytics reports, follow these steps:

1. In the Patterns dashboard, click on the Analytics tab in the left-hand navigation.
2. Click on the Reports tab.
3. Select the report you want to view from the list of available reports.